Digital Marketing Mastery
Power up your career with our Digital Marketing Mastery course, unlocking skills, igniting potential, and seizing endless opportunities.
Duration: 3 Months
- 100% Practical Session
- 3 Month Internship
- 100% Placement Assistance
- 17+ Live Project Assignments
- 15+ Certification
- Agency Style Training
Learn From Agency Specialist
Immersive Hands-On Training
Learn to Run Successful Campaigns
Get Job Ready in 3 Months
Learning Curriculum
Canva Designing
Canva is a powerful tool for creating visually appealing graphics and designs. In this module, you’ll learn the fundamentals of graphic design using Canva, a powerful and user-friendly design tool. You’ll discover how to create visually appealing graphics, social media posts, and marketing materials that capture your audience’s attention.
Introduction to Graphic Design
- Importance of visual content in digital marketing
- Basic design principles
Canva Basics
- Navigating the Canva interface
- Creating graphics for social media and marketing materials
Designing Branded Content
- Incorporating brand elements
- Designing engaging visuals
Content Creation
Creating high-quality content is crucial for capturing your audience’s attention and driving engagement. In this module, you’ll learn how to write effective content that resonates with your target audience and drives conversions.
Understanding Target Audience
- Identifying target audience
- Creating buyer personas
Writing Effective Content
- Creating engaging blog posts and articles
- Writing social media posts and captions
Content Calendar and Planning
- Creating a content calendar
- Planning and organizing content
Client Communication
Effective client communication is essential for delivering successful projects and building strong relationships. In this module, you’ll learn how to communicate effectively with clients, manage projects, and meet deadlines.
Client Communication and Project Management
- Communicating with clients
- Managing projects and meeting deadlines
Understanding Client Needs and Expectations
- Identifying client goals and objectives
- Creating project proposals and presentations
Managing Projects and Meeting Deadlines
- Creating project timelines and milestones
- – Managing project resources and budget
Social Media Management
Social media is a powerful tool for reaching your target audience and building your brand. In this module, you’ll learn how to create effective social media content, manage social media campaigns, and measure social media performance.
Introduction to Social Media Management
- Understanding social media platforms
- Creating effective social media profiles
Creating Effective Social Media Content
- Creating engaging social media posts
- Designing social media ads and campaigns
Social Media Advertising and Budgeting
- Creating social media ad campaigns
- Managing social media ad budget
Social Media Analytics and Reporting
- Measuring social media performance
- Creating social media reports
Google Ads
Google Ads is a powerful tool for reaching your target audience and driving conversions through search and display ads. This module covers Google Ads basics, creating effective search and display ad campaigns, ad targeting and budgeting, ad analytics and reporting, and ad assignments and feedback.
Introduction to Google Ads
- Understanding Google Ads platform and auction
- Creating effective search ad campaigns
Google Ads Targeting and Budgeting
- Targeting ads to specific audiences using keywords and demographics
- Managing ad budget and bidding strategies
Google Ads Analytics and Reporting
- Measuring ad performance using Google Ads metrics
- Creating ad reports and optimizing campaigns
Facebook Ads
This module covers Facebook Ads basics, creating effective ad campaigns, ad targeting and budgeting, ad analytics and reporting, and ad assignments and feedback.
Introduction to Facebook Ads
- Understanding Facebook Ads platform and ad formats
- Creating effective ad campaigns using Facebook Ads Manager
Facebook Ads Targeting and Budgeting
- Targeting ads to specific audiences using demographics, interests, and behaviors
- Managing ad budget and bidding strategies
Facebook Ads Analytics and Reporting
- Measuring ad performance using Facebook Ads metrics
- Creating ad reports and optimizing campaigns
Meta Pixels
Meta Pixels is a powerful tool for tracking your website traffic and optimizing your ad campaigns. In this module, you’ll learn how to create and manage Meta Pixels, track your website traffic, and optimize your ad campaigns for better performance.
Introduction to Meta Pixels
- Creating and managing pixels
- Tracking website traffic
Optimizing Ad Campaigns with Meta Pixels
- Using pixel data to optimize ad campaigns
- Measuring and optimizing pixel performance
Google Banner Ads
Google Banner Ads is a popular platform for creating and displaying banner ads on websites and mobile apps. In this module, you’ll learn how to create effective banner ads, target your audience, and measure and optimize your ad performance.
Introduction to Google Banner Ads
- Creating effective banner ads
- Targeting and budgeting
Measuring and Optimizing Ad Performance
- Understanding Google Banner Ads metrics and reports
- Optimizing ad campaigns for better performance
GA4
GA4 is a tool for measuring your website traffic and optimizing your digital marketing campaigns. In this module, you’ll learn how to set up and manage GA4, track your website traffic, and optimize your digital marketing campaigns for better performance.
Introduction to GA4
- Setting up and managing GA4
- Tracking website traffic
Optimizing Digital Marketing Campaigns with GA4
- Using GA4 data to optimize digital marketing campaigns
- Measuring and optimizing GA4 performance
GTM
GTM is a tool for managing your website tags and optimizing your digital marketing campaigns. In this module, you’ll learn how to set up and manage GTM, track your website tags, and optimize your digital marketing campaigns for better performance.
Introduction to GTM
- Setting up and managing GTM
- Tracking website tags
Optimizing Digital Marketing Campaigns with GTM
- Using GTM data to optimize digital marketing campaigns
- Measuring and optimizing GTM performance
Google Search Console
Google Search Console is a tool for measuring your website’s search engine optimization (SEO) performance. In this module, you’ll learn how to set up and manage Google Search Console, track your website’s SEO performance, and optimize your website for better search engine rankings.
Introduction to Google Search Console
- Setting up and managing Google Search Console
- Tracking website SEO performance
Optimizing Website SEO with Google Search Console
- Using Google Search Console data to optimize website SEO
- Measuring and optimizing Google Search Console performance
SEO
SEO is a crucial aspect of digital marketing that helps websites rank higher in search engine results pages (SERPs). In this module, you’ll learn the fundamentals of SEO, including keyword research, on-page optimization, link building, and technical SEO.
Introduction to SEO
- Understanding search engine algorithms
- Keyword research and planning
On-Page Optimization
- Optimizing website elements (title tags, meta descriptions, etc.)
- Creating SEO-friendly content
Link Building and Technical SEO
- Building high-quality backlinks
- Optimizing website technical aspects (site speed, mobile responsiveness, etc.)
AI in Marketing
AI is transforming the marketing landscape, enabling businesses to automate tasks, personalize customer experiences, and gain valuable insights. In this module, you’ll learn the fundamentals of AI in marketing, including machine learning, natural language processing, and computer vision.
Introduction to AI in Marketing
- Understanding AI and machine learning concepts
- Applying AI in marketing strategies
AI-Powered Marketing Tools
- Using AI for content creation, optimization, and distribution
- Leveraging AI for data analysis and insights
AI and Customer Experience
- Personalizing customer experiences with AI
- Using AI for customer service and support
Prompt Engineering
Prompt engineering is the process of designing and optimizing language prompts to interact with AI models. In this module, you’ll learn the fundamentals of prompt engineering, including prompt design, optimization, and testing.
Introduction to Prompt Engineering
- Understanding language models and prompts
- Designing effective prompts
Prompt Optimization and Testing
- Optimizing prompts for better AI responses
- Testing and refining prompts
Advanced Prompt Engineering
- Using prompt engineering for creative applications
- Leveraging prompt engineering for AI-powered marketing
Google Studio
Google Studio is a powerful tool for creating interactive and dynamic reports and dashboards. In this module, you’ll learn how to use Google Studio to create engaging and informative reports, and how to leverage its features to gain valuable insights.
Introduction to Google Studio
- Understanding Google Studio’s features and capabilities
- Creating a new report in Google Studio
Building Interactive Reports
- Adding components and widgets to reports
- Creating interactive charts and tables
Advanced Google Studio Techniques
- Using data blending and joining in Google Studio
- Creating custom visualizations and components