Performance Marketing
Best Digital Marketing in Gulbarga
Unlock your potential with our Performance Marketing course in Gulbarga, focused on ROI-driven strategies for real-world digital advertising success.
Duration: 3 Months
- 100% Practical Session
- 3 Month Internship
- 100% Placement Assistance
Learn From Marketing Specialists
Practical Campaign Execution Training
Master ROI-Driven Ad Strategies
Get Job Ready in 3 Months
Performance Marketing Learning Curriculum
Module 1: Introduction to Performance Marketing
What is Performance Marketing?
Key Metrics: CPC, CPA, CPM, ROAS, CTR, Conversion Rate
Types of Performance Marketing Channels
Module 2: Marketing Funnels & Customer Journey
Awareness, Consideration, Conversion, Retention
AIDA Model
Role of Landing Pages
Module 3: Google Ads Basics
Introduction to Google Ads
Search Ads, Display Ads, YouTube Ads
Keyword Research & Match Types
Creating Ad Campaigns
Understanding Quality Score
Module 4: Meta Ads (Facebook & Instagram)
Meta Business Suite Overview
Setting Up Business Manager & Ad Account
Ad Objectives: Awareness, Engagement, Conversions
Audience Targeting: Core, Custom, Lookalike
Ad Creatives: Image, Video, Carousel
Module 5: Analytics & Tracking
Installing Meta Pixel and Google Tag Manager
Conversion Tracking Setup
UTM Parameters
Google Analytics Basics (GA4)
Module 6: Campaign Optimization
A/B Testing Ads
Budgeting & Bidding Strategies
Analyzing Performance Reports
Retargeting Campaigns
Module 7: Email & Affiliate Marketing (Optional Add-ons)
Email Automation Tools (Mailchimp, Brevo)
Basics of Affiliate Marketing
Influencer & Referral Campaigns
Module 8: Tools & Best Practices
Canva for Ad Creatives
ChatGPT for Ad Copy Ideas
Spy Tools (Facebook Ad Library, SEMrush overview)
Ad Policies & Compliance
Module 9: Final Project
Create and run a sample campaign (Google or Meta)
Present a performance report (Ad copy, targeting, results)